1. Develop a list of factors or characterisics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not?

2. How do the models aid our decision making process and why is this important?

3. Assume you have just become CEO at Coca-Cola. Outline the strategic steps you would take to remedy the concerns emanating from the company’s board of directors, consumers, employees, business partners, governments, and the media. What elements of social responsibility would you draw from in responding to these stakeholder issues?