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1. Determine who your audience segment is going to be for the following company:

Mancine Optical

• Industrial facilities are required by law to provide employees prescription eyewear that meets OSHA safety standards • Mancine services large industrial companies with onsite prescription eyewear fittings. • Opticians will: - come to the jobsite with frame options - measure/fit employees for frames - fill out eyewear order forms for employees and submit to Mancine • Avg pair of RX safety glasses costs $300 and average facility fits 50 people or more ($15K per order) • Industrial customers are concerned with: - quality of the glasses - speed of delivery -efficiency of fittings - eyewear options - quality of tints/ coatings.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M93093420

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