1. Describe three kinds of organizations and the three levels of strategy in them

2. Describe core values, mission, organizational culture, business, and goals.

3. Explain why managers use marketing dashboards and marketing metrics.

4. Discuss how an organization assesses where it is now and where it seeks to be.

5. Explain the three steps of the planning phase of the strategic marketing process

6. Describe the four components of the implementation phase of the strategic marketing process.

7. Discuss how managers identify and act on deviations from plans.