1 describe the steps in developing an advertising campaign, Ask an Expert

Management Studies

1. Describe the steps in developing an advertising campaign. What is a creative brief? What is meant by the appeal, execution format, tonality, and creative tactics used in an ad campaign?

2. What is media planning? What are the strengths and weaknesses of traditional media, that is, television, radio, newspapers, and magazines?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92041040

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