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Management Studies

1. Describe the major functions of marketing channels. Why are these functions better accomplished through the combined efforts of channel members?

2. Compare and contrast the four major types of marketing channels for consumer products. Through which type of channel is each of the following products most likely to be distributed?
a. New automobiles

b. Saltine crackers

c. Cut-your-own Christmas trees

d. New textbooks

e. Sofas f. Soft drinks

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92058593

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