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1. Describe the issue of ‘standardized versus adapted products’ for the international markets. Discuss the situations in which standardization approach will be justified. ( International/Global Marketing Question)

2. Describe the global legal environment ( not bases like common law etc.) a firm faces in doing business overseas. ( International/Global Marketing Question)

3. Describe the different ways in which disputes can be resolved. Why is ‘arbitration’ a preferred approach? ( International/Global Marketing Question)

Marketing Management, Management Studies

  • Category:- Marketing Management
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