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(1) Describe (do not simply list) the four components of a marketing strategy.

(2) Why is a marketing strategy important and why should a strategy be in writing?

(3) We typically say that marketing possesses very few rules for choosing the appropriate marketing activities. Please describe/explain any universal rules of marketing that might be applied to most products, markets, customers, and situations.

Marketing Management, Management Studies

  • Category:- Marketing Management
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