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Management Studies

1. Describe an example of a new product or service that is targeted at the college student market. Using the concept testing discussion in the chapter, describe how you would conduct a concept test for this product or service.

2. Various portable MP3 players are currently available in the market. How might the design and value provided by MP3 players make this product more appealing to consumers than, say, portable cassette or CD players?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92038260

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