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1. Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.

2. Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.

3. What recommendations would you give the company who needs to update their approach?

"The Death of the 4Ps?" Watch the video below and then respond to the questions that follow:

FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from https://youtu.be/Oi7raBwliQ8.

Marketing Management, Management Studies

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