1 define what is meant by brand equity and discuss what a, Ask an Expert

Management Studies

1: Define what is meant by "brand equity "and discuss what a company can do to maintain brand equity.

2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

4: What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

5: Define direct marketing and give some real world examples.

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Marketing Management, Management Studies

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