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1. Define Sales Management. Explain the 5 external components and the 6 internal components of the sales environment.

2. How is field of consumer behavior defined?

3. What are the four major uses or applications of an understanding of consumer behavior?

4. What are some of the ethical issues involved in cross-cultural marketing? Provide an example.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M93099190

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