1 define marketing metrics how can marketing metrics help, Ask an Expert

Management Studies

1. Define marketing metrics. How can marketing metricS help marketers understand the performance of different marketing initiatives and provide greater control?

2. What is a click-through rate, and how is it calculated?

3. What is a conversion? What are some examples of con- versions on an e-commerce website?

4. What is a cost-per-order? What kind of information do marketers gain from this metric?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92520754

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