1. Define Communication. How does it play a crucial role in marketing and business?

2. Name the transmission devices, both Human and non human, that carry marketing messages.

3. What is micro-marketing?

4. What is meant by the term corporate image? What are the tangible aspects of a corporate image?

5. What is a brand? How is a brand part of a corporation's overall image?

6. How do values differ from attitudes? Name some personal values related to purchasing decisions.

7. How can firms take advantage of target markets by gender?

8. Describe a role of a Traffic Manager.

9. What are two main forms of research for the purposes of creating advertisements?