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1. Define and discuss price in terms of how consumers and business organizations process and evaluate price.

2. Examine the processes by which companies determine the price they will charge.

3. Explain different pricing strategies that companies use and when they use them.

4. Determine pricing strategies for when a competitor changes their price.

5. Discuss considerations prior to increasing the price of an existing product.

6. Provide pros and cons of different discounting strategies that marketers employ.

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