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1. Dede's Drygoods bought radio airtime for $31,166. As a result, 260 new customers placed orders with Dede's Drygoods. Calculate acquisition cost per customer. (Rounding: penny.)

2. Auto Zone is trying to expand subscriptions to its newsletter. Auto Zone bought one ad for $34,961 and a second ad for $54,515. The first ad brings in 95 new subscribers, and the second ad brings in 300 new subscribers. All new subscribers become customers. Calculate acquisition cost for one customer, for this campaign. (Rounding: penny.)

MARKETING METRICS IS THE SUBJECT OF THE QUESTION.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92885422

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