1 customer value is defined as the customers evaluation of, Ask an Expert

Management Studies

1. Customer value is defined as the customer's evaluation of the perceived difference between all the benefits and all the costs of a marketing offer relative to those of competing offers. T/F

2. An aspect of managing service differentiation is in the company's service delivery. T/F

3. After carefully questioning your major suppliers and resellers, you ascertain they do not form important sources of intelligence information for marketing decision making. T/F

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93120672

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