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1. Customer Relation Management (CRM) is an essential part of any successful Information System. Discuss what CRM is, what it’s used for, its technical structure and processes, its advantages to the enterprise, and to the clients and consumers. Give example from your personal experience.

2. Cross-functional enterprise systems such as Enterprise Resource Planning (ERP), Supply Chain Management (SCM), and Customer Relationship Management (CRM) support business strategies, managers, and employees. Providing details as to why companies invest in such systems to replace their legacy systems.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M93133556

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