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1. Customer interactions online can provide businesses with valuable information. Describe three examples of how specific customer information can be useful for an online business.

2. Three examples of how specific customer information can be useful for an online business include 3) Select a marketing strategy or activity presented in Chapter 4 that you feel is especially effective for online marketing. Explain how it works and why you think it can work so well on the Web.

Operation Management, Management Studies

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