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1. Creative strategy is part of ‘How do we get there?'. Discuss the different creative approaches to direct marketing or sales promotions available.
2. Discuss the importance of involvement with particular reference to creative approaches.
Marketing Management, Management Studies
Question: This week we're going to get inside the head of a customer (meaning all of you and me and everyone else), because this is what marketers need to do to get their message heard and to drive customers to do what t ...
In what way might the construction of roads by government authorities lead to negative externalities? [Hint: How far might one need to go to the nearest grocery store to one's home in Hong Kong, Manhattan, or Singapore, ...
Question: Review the website you selected for your Week 3 assignment. Create a 16- to 20-slide Microsoft® PowerPoint® presentation with speaker's notes about your selected website in which you complete the following: 1. ...
INTEGRATED MARKETING COMMUNICATIONS Written and Oral Assignment - In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Integrated Marketing Communications. ...
Assignment 1: Part A: Your Marketing Plan For this assignment, you will document your hypothetical company's background information and mission statement, your company's short- and long-term goals, an environmental analy ...
Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are required to 1. Choose a brand categ ...
Marketing Management Assignment - This assignment deals with the defining marketing, concepts involved with the basic concepts and principles of marketing and to develop their conceptual and analytical skills to enable t ...
Question: The length of the document should be at least 8 to 12 pages, double space. Please remember to include the cover page. The trade attaché is leading a trade delegation to the USA and must prepare a 5-7 slide mark ...
Question: Respond to the following: Why is marketing research important to the development of a marketing strategy? The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the ...
Question: After watching this video -- we want to consider the shift in marketing from business to business. We have discussed direct marketing to target markets - but if we work for a organization whereby we market to o ...
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