1. Corporate and Business Strategies: Corporate strategies set the overall direction of the firm. Business strategies are the means to achieve Corporate Strategies. Determine the both the current and future corporate and business strategies for APPLE INC.
2. International Strategic Implementation: International strategies facilitate firms selling goods or services outside of their domestic markets. The textbook highlights three International Corporate level Strategies: Multi-domestic, Global and Transnational.
a. Which strategy has APPLE INC implemented?
b. Do you support this strategy –OR- do you recommend an alternate one?
(3A) Developing a TOWS MATRIX: For APPLE INC.
Based on the information developed in the External Scan (Opportunities and Threats) and the Internal Scan (Strengths and Weaknesses) develop a TOWS Matrix according to the format used in the TOWS document that has been provided. Once you have completed the matrix you will have a full range of alternative strategies for your firm to pursue.
3. (3B) Strategic Choices: Selecting the strategies from the TOWS Matrix.
Based on the information collected in section 3A, select from the alternatives developed in the TOWS Matrix those strategies which best contribute to achieving the firm’s business strategies which in turn will contribute to achieving the firm’s corporate strategies.