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1. Contemplate whether prices should reflect the value the customers are willing to pay or whether they should be based upon the cost of the product or service to the company. Bring in a product or service example to support and provide clarity on your position.

2. Give MORE THAN ONE example of some ways managed care helped individuals.

3. What is marketing? How does marketing today differ from the past? dentify THREE examples of products or services that you feel are being successfully marketed today. How do these products deliver value? Be specific.

Operation Management, Management Studies

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