1. Consumers cannot hold, touch, or see an LA Galaxy soccer game before the purchase decision (the decision to purchase a ticket). The fact that the consumers cannot hold, touch or see what they are purchasing before they commit to the purchase exemplifies the ____________ of services.

a) irrationality b) intangibility c) inventory d) inconsistency e)inseparability

2. When the LA Galaxy played soccer in a stadium that seated 80,000-90,000 fans, many of the available tickets to each game went unsold and the stadium looked empty. With the larger stadium, the Galaxy had an issue with idle production capacity, an example of which of the 4 I’s of services?

a) Intangibility b) Inseparability c) Irrationality d)Inventory e)Inconsistency

3. The LA Galaxy understands the importance of attracting big name soccer stars like Beckham, Keane and Donovan to the team. For the consumer, the value of the game is created by players on the field. In other words, the creators of the service (the players) and the service itself (the game) are one in the same. This is an example of the ________ of services.

a) irrationality b)inventory c) inseparability d)inconsistency e) intangibility.