1. Construct a perceptual map of five retail stores that sell running shoes-sneakers or any cell phone provider or Steve Madden quality of ladies shoes, identifying perceptual ratings with accompanying scales.
2. Covariation is the amount of change in one variable that is consistently related to the change in another variable of interest. Statistical Significance is determined by answering the question: “Is there a relationship between our dependent and the independent variables?” Noting that the dependent variables are the survey questions and the independent variables are the demographic questions, review the following supermarket survey and state two independent variables that can be correlated with one dependent variable and state one independent variable that can be correlated with two dependent variables.