1) "Competition" Please respond to the following:
a) From the e-Activity, create possible solutions for the small businesses to compete with Amazon's promotions.
b) Determine the best method of managing competitive information.
2) " Price Sensitivity" Please respond to the following:
a) Analyze the techniques for measuring price sensitivity. Select an industry that you are interested in and determine the type of measurement procedure you would most likely use and explain why.
b) Provide an example of when an estimate of price sensitivity could benefit and an example of when it could harm the effectiveness of a pricing strategy.
3) " Ethical Issues" Please respond to the following:
- a)Analyze the different levels of ethical constraint on economic exchange. Select a level of ethical constraint and determine two losses and two gains, for both individuals and society which will result from the restriction.
- b) From the e-Activity, describe the moral implication you researched. Discuss the edge the pricing strategy or tactic was designed to give and how the pricing strategy or tactic impacted stakeholders.
4) " Legal Issues" Please respond to the following:
a) Analyze the effect of Sarbanes-Oxley on pricing practices. Predict two or three future amendments to this act.
b) Create a scenario in which a company would face a common legal issue related to pricing and determine possible consequences.
5) "Sum It Up" Please respond to the following:
a) Sum up the best and worst practices of strategic market pricing.