1. Compared to products, service marketing is more challenging because:

services are more variable.

it is harder to see the true value in the service.

services do not contain a core value.

services are less transparent.

2. Products that are frequently purchased with little deliberation by the shopper are termed:

simple goods.

low-effort items.

simple shopping.

convenience goods.

3. A product that lasts over an extended period of time is a durable good.

True

False

4. The inconsistency of services relates to the fact that services are often demand sensitive yet it is often unpredictable when individuals may decide to access the service.

True

False