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1. Companies are wrong to target markets where they have the least penetration because:

it irritates prospective customers

the marketing staff do not know how to reach these markets

it costs too much

there is a reason consumers in these markets are not responding

2. How much more do marketers claim it costs to replace a customer versus keeping a present customer?

ten times more

six times more

five times more

three times more

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92489521

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