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1. Choose one of your favorite brands, and respond to the following questions: What mental image should the brand stimulate today and in the future? In what product classes is the brand competing today? Could this change in the future? Explain.

2. Provide an example of tacit knowledge and an example of explicit knowledge.

3. Why should the type of donor be identified when it seems as though they are all the same?

Operation Management, Management Studies

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