1. Choose a single metric for customer segmentation for Apple computer and defend your choice. Create a pie chart using online secondary research (no need to spend a lot of time on it- one source is fine) that approximately depicts the segments proportionally (Hand drawn, Excel, whatever means works). Incorporate the pie chart in the middle of your document (i.e. not at the end or an addendum). Site your source.

2. Your company sells residential-scale wind turbines directly to consumers. Create an original purchasing funnel sequence (no diagrams needed- ordered list is good) of 4 phases. Select a primary media choice for each phase and describe why the sequence would be effective. Media does not necessarily need to change with each phase.