1. Choose a global MNE and discuss the characteristics of their organizational structure. Is there a difference between their organizational structure and one of their competitors?
2. Explain all of the equations meanings in the example in 8.2. Why were they used? Read the example in 8.3 about employee scheduling. Can you come up with the equations before reading them. Give it your best effort and report it here.
3. The centralized brand management that happened under the watch of Angela Ahrendts was a strategic move that resulted in a better brand equity. Is this a move that should remain a staple of the company's brand strategy, or what decisions/strategies should Burberry be making moving forward?