1. China is becoming one of the largest consumer markets in the world, as over a billion people desire their first TV, cell phone, and car. You are a marketer for a large fast-food franchise that wishes to expand into China. What cultural influences do you have to consider to be successful?

2. Research an organization to analyze its SWOT using concepts from this module to examine two areas:

Identify a potential threat or opportunity facing this organization. Then, identify a specific strength that this company possesses and suggest how the organization could exploit this strength to overcome the potential threat or exploit the potential opportunity you have identified in its macro environment. (So, do not suggest what the company has already done; rather, identify a specific strength it has now and a possible threat or opportunity you have identified in its macro environment that it must still address).

Strategically, how could the organization improve on a specific weakness you have identified so that the organization becomes more competitive?