1. Centralized planning by a small group of corporate executives;

A. Can suffer the “ivory tower syndrome” that distorts top down view of the industry, ignoring key markets nuances

B. Should never involve mid and lower level employees input about customer’s unmet needs

C. Assures the organization’s limitations are always well understood

2. Intended strategies are;

A. Planned by employee team members from different divisions without the involvement of the CFO or COO

B. Planned by senior management who do not pursue contradictory evidence, which alter the

C. Deliberately planned by senior management and should always be backed up by multiple “what if” scenarios which reflect, and adopt to unplanned changes in the original assumptions.

3. CEO’s are required to maintain key relationships with many groups of stakeholders;

A. One of the most important stakeholders are individuals who offer introductions to key political driven industry lobbyists. Otherwise referred to as “pay to play”

B. Senior level management with board seats are an extremely important group of stake holders that should always place their own benefit ahead of the other stakeholders

C. Shareholders of the company’s stock, who have the right to access management to gain information on the current well-being of the company, providing the information is available simultaneously in the public domain.