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1. Can the marketing concept reach a point of diminishing returns? That is, there a point at which marketers can offer too much choice to too many consumers (try to satisfy too many needs/wants), or is the proliferation of product choices indicative of successful implementation of the marketing concept? Discuss.

2. are customer satisfaction and customer value interdependent or mutually exclusive? Can satisfaction occur simultaneously with low customer value?

3. Please list and discuss the four competing philosophies that strongly influence an organization's marketing processes.

4. Discuss themeaning of "empowerment" and why do firms pursue this approach to employer-employee relations?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91595562

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