1. By using the slogan “built Ford tough,” Ford Motor Company is showing that their trucks are rugged and built to last. This is an example of a showing ___________ personality.

2. Buying a few pieces of luggage in a bundle is an example of what kind of pricing?

3. If a customer were to assume a laptop should cost no more than $500, they are carrying in their minds a past price reference when looking at this product. These type of prices are called _____________ __________.

4. Creating a marketing strategy answers what questions? (in your own words)

5. Customer satisfaction happens when performance meets or exceeds ____________

6. Define and provide an example of an opinion leader.

7. Define price and name one factor that marketers consider when setting price.

8. If a College were to expand and purchase a new building, what kind of buying situation will this be?

A. straight rebuy

B. new task

C. modified rebuy

9. If a car salesman were to push a current car owner to buy a more expensive version of their current vehicle, this would be called _________.

10. If a company merges with another company, this is a ______________ merger. If it merges with a supplier or distributor, it is a ______________merger.

11. If a customer continues to buy a product regardless of a small price change, this is an example of ____________demand.

12. In creating new flavors for their potato chips, Lays launched the “Do us a flavor” contest that allowed their customers to submit the next potato chip flavor for a prize of $1 million. What method of idea generation is this?

13. In the process of marketing planning, a SWOT analysis is used to determine what?

14. In your own words, what is the difference between a “need” and a “want?”

15. Name one company that practices the Everyday Low Pricing strategy. (hint: one company even has it in their motto)