1) Business Idea – describe briefly clearly succinctly. Use influencing points from the text for an Executive Summary style description of the business/business idea/ product idea/ service idea. One to two paragraphs.

2) SWOT – correctly classify internal from external forces. Must have 5 in each S,W,O &T. For each Opportunity and each Threat a cited credible source for each must be provided.

3) Product the Business will sell- Detailed description of the product (or service) to be sold. Explain where materials, supplies, or parts will be purchased from (name). Include the NAICS code and and the NAICS description.

4) Target – provide 3 demographics, 3 psychographics (how the customer thinks/values), and 3 behavioral traits (what the target does/ how they behave). There are both Business to Consumer and Business to Business

5) Management Plan- remember- management is critical to success. What and who are the first employees? Provide for the first 3 years of the business, roles, goal, skills, hiring & firing guidelines.

6) Mini-Marketing Plan –

a. Location – (If online state type of online domain/blog/ etc versus a physical location. If a physical location, then provide the closest intersection to the ideal location.) Location selection and description must demonstrate the Target customer is within a reasonable distance for physical location choices: (see Research Resources)

b. Promotion plan – provide the paid advertising and free publicity plan- provide details &/or samples.

c. Pricing plan – provide the pricing policy. This is the pricing of the product(s) or service(s) being sold. Give examples of the prices.

d. Sales channels – if there is distribution/sales channel (including value added resellers), then describe the sales channels used to launch the business.

7) Provide a 12 month / month to month view of Sales Forecast with COGS = Net Margin

8) Competition – list three (3) top competitors.