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Management Studies

1. Briefly relate this situation to each of the major stages of the marketing research process.

2. Try to do a quick search to explore the question: "Are American consumer preferences the same all across the United States?"

3. Would it be better for Joe to do the research himself or have a consultant perform the work?

4. If a consultant comes in to do the job, what are three key deliverables that would likely be important to Joe in making a decision to launch the Cup of Joe coffee shop.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92051188

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