1 brand values and proposition are fundamental to, Ask an Expert

Management Studies

1. Brand values and proposition are fundamental to advertising. Explain the role, if any, advertising might have in this area.

2. Explain what is meant by core, tangible and intangible attributes in relation to brand equity. Explore the relationship between loyalty, trust and commitment for a consumer brand of your choice.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92025687

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