1. Bob is out of popcorn and Junior Mints, so he goes to the store to buy more. This example would fall under which type of problem-solving activity?

Gastronomical problem solving

Extensive problem solving

Limited problem solving

High-involvement problem solving

Routine problem solving

2. When marketing a brand extension, why doesn’t “me too” positioning work as an effective positioning strategy?

Competitors may have a lower cost structure.

Imitation is the sincerest form of flattery.

Competitors are just too difficult to copy.

It does not give consumers a reason to change.

Customers do not want consistency.