1. Blue Tiger becomes aware that one of the agencies listed as a finalist handles a competitor of Blue Tiger. Blue Tiger should

ask the agency to share insider secrets about the competitor if it wants to be selected.

require that the agency resign from the competitor’s account if selected.

expect that the agency’s other clients are none of Blue Tiger’s business.

eliminate the agency from the list of finalists since it works for a competitor.

2. The ad features elaborate singing and dancing. The song’s key lyrics, “Un poquito de lovin,” has a close connection to McDonald’s famous tagline, “I’m lovin it.” This relates to your text’s suggestion that national, as compared to local, advertisers have a more _________ focus.

Strategic

Tactical

Short-term

Gross sales

Point of sale