1. Besides sales and expenses, identify five other important control measures for a business. Include at least one nonfinancial measure.

2. Suppose a company at which executives were rewarded for meeting targets based only on profits and stock price switches to a balanced scorecard that adds measures for customer satisfaction, employee engagement, employee diversity, and ethical conduct. How if at all, would you expect executives’ performance to change in response to the new control system? How, is at all, would you expect the company’s performance to change?