1. Assume that you own a new family-style restaurant that will open for business in the coming year. Formulate a long-term goal for the company, and then develop short-term goals that will assist you in achieving the long-term goal.

2. Amazon.com identified an opportunity to capitalize on a desire of many consumers to shop at home. This strategic window gave Amazon.com a very competitive position in a new market. Consider the opportunities that may be present in your city, region, or the United States as a whole. Identify a strategic window, and discuss how a company could take advantage of this opportunity. What kind of core competencies are necessary?