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1. As English is the world language of business, is it necessary for UK managers to learn a foreign language?

2. According to Hofstede and Hall, Asians are (a) more group-oriented, (b) more family-oriented and (c) more concerned with social status. How might such orientations affect the way you market your product to Asian consumers?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92042955

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