1. As consumer expectations change, a consequence of this for product positioning is that

a product's full potential is rarely met.

what was once an additional extra feature can quickly become a standard feature.

competitors compete to introduce new expectations.

there are usually many opportunities to add features and services to a product.

All of the above

2. What do so-called "toolkits" allow consumers to do?

To create a personalized website.

Participate in product trials.

To participate in brand development activities

To create an information exchange with the company.

To create their own products.