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1. Are there any advantages for companies that are the first to introduce products that create new markets? Justify your answer. If you see advantages, explain why some new products still fail.

2. Identify and describe the ways that companies generate new product ideas. Which of these ways involve the customer? How can firms assess the value of the ideas that customers generate?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92038262

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