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1. Apple

2. Google

3. Coca Cola

4. American Airlines
information from your course materials and from outside research, including at least two resources from the CSU Online Library and at least two online sources. The CSU Online Library can be found in the myCSU Student Portal. The library offers several research resources, such as short tutorials on subject research guides and accessing the library.

1. Create a case study summary of the company you have chosen including a general overview of the company and its external environment, a list of its current strategies and objectives, and a financial analysis of the company using ratio analysis.

2. If the company continues with its present strategies and objectives, where will it be in five years?

3. If you were the CEO of the company, what strategies would you recommend and why?

4. Describe the competitive strategies used by the company's main competitors. Which of these strategies are the most effective? How can your company combat these strategies?

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