1) Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n) a) wholesaler b)shopping center c) retailer d) intermediary e) producer.
2) Kroger, Safety, and Publix are all considered a) superstores b)groceries c) department stores d) supermarket e)food stores.
3) Sam's and Costco are example of a) discounters b) warehouse clubs c) discount clubs d) wholesalers.
4) Stores such as T. J. Maxx, Burlington Coat Factory, and Marshalls buy manufacturers' seconds, overruns, returns, and off-season production runs at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called a) category killers b) off- price retailers c) specialty retailers d) hypermarket e) discounts retailers
5) Exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a a) services b) atmosphere c) location d) environment e)image
6) What is the overall role of promotion a) to stimulate product demand b)to identify prospects c) to retain loyal customers d)to encourage product trial e) to reduce sales facilities
7) The coordination of promotion and other marketing efforts for maximum information and persuasive impact defines a) communication b) integrated marketing communications c) tactile communication d) kinetic communication e)proxemics communication
8) The wheel of-retailing hypothesis suggests that a) the cost of operating a department store will be reduced over time as the store's management learns more about retail operations. b) retailers tend to provide less services to customers as the business ages. c) new retailers enter the marketplace with low prices, low profit margins, and low status but eventually move to the high end of the price/ cost/ service scale d) as retail firms profit increase, the service they provide to customers increase e) a retail firm must have sales growth to complete with other retail firms.
9) By promoting the fact that "orange juice is not just for breakfast anymore" the Florida Orange Growers Association attempted to stimulate a) primary demand b)secondary demand c) competition d) comparison of orange juices e) demand elasticity
10) When a marketer makes an effort in promotion to point out the strength and benefits of specific brand, it is an attempt to build ______________ demand a) primary b) secondary c) selective d) economic e)competitive