1. Anthony's Refrigerator Pasta tries to offer higher-quality food products, more product variety, and wider distribution than its competitors do. What business strategy is Anthony's Refrigerator Pasta pursuing

A) Differentiation strategy

B) Concentration strategy

C) Conglomerate diversification

D) Vertical integration

E) Lateral diversification

2. The three levels of planning coordinate with the three levels of

A) production.

B) management.

C) profit.

D) stakeholders.

E) competition

3. Which of the following elements cannot be effectively tested when communicating by social media?

the best timing for messages

the appropriate content

ticket pricing decisions

surveys and poll questions

4. Which of the following is not a space where teams are growing their social media audience?

in-game or in-event

in-broadcast

digital marketing and advertising

modified game form