1. An effective search engine optimization (SEO) strategy must recognize the three basic types of search engine results: natural or organic listings; paid or sponsored listings; and paid inclusion.
a. true b false
2. A type of business that does well when located near the competition is:
a. one that has a unique product line, dissimilar to that of its competitors.
b. one that carries products for which customers comparison shop.
c. one whose location is part of its trademark.
d. None of the above.
3. Prime selling space should be reserved for items that are slow sellers so that customers will notice them.
a. True b. False .
4. Which of the following is NOT a common reason customers leave web sites before checking out?
a. Total shipping charges were too high.
b. The privacy policy was not posted.
c. The shopping cart was too hard to find.
d. The site did not appear trustworthy.
5. A good manufacturing layout requires all but which of the following:
a. Flow/process study
b. Easy adjustment to changing conditions
c. Good housekeeping
d. An assembly line