1. An approach-avoidance conflict occurs when we avoid a goal but wish for a goal.

True
False

2. Self-esteem refers to the positivity of a person's self-concept.

True
False

3. Tie strength refers to the nature of the bond between people.

True
False

4. A consumer tribe is a group of people who share a lifestyle and can identify with each other because of a shared allegiance to an activity or a product.

True
False

5. Time is one of our most precious resources.

True
False

6. Social mobility refers to the "passage of individuals from one social class to another."

True
False

7. The dramaturgical perspective on consumer behavior views people as actors who play different roles.

True
False

8. Attitudes help to determine whom you choose to date, what music you listen to, whether you will recycle aluminum cans, or whether you choose to become a researcher for a living.

True
False

9. Children do not pick up on the concept of gender identity at an early age than researchers previously believed.

True
False

10. The salesperson is one of the most important players in the retailing drama.

True
False