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1. All of these are benefits to standardizing marketing strategies globally EXCEPT:

a. uniform product design.

b. lowered R&D costs.

c. the ability to address local market needs.

d. economies of scale in production and marketing.

2. When entering a foreign market, the strategy with the least risk to the firm is:

a. franchising.

b. exporting.

c. joint venture.

d. strategic alliance.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92600388

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