1. After evaluating identified segments, decisions have to be made whether to pursue a particular opportunity or not. Assuming the decision is made to proceed, an appropriate targeting strategy must be developed. Explain the basic categories of target marketing strategies and how they can be implemented.

2. Explain the importance of Capacity Planning within S&OP.

3. What is the importance of forecasting in terms of S&OP Planning? Include impact on sales, impact on operations, impact on finance. Explain the importance of the differences in push vs pull systems.